Oops, we forgot
You have a customer paying you a monthly fee for a service. They are nearing the end of their contract and you want to retain them. Offer them an attractive deal if they renew, such as some money off their bill. When it comes time to take the money off the bill, forget. Many customers won't notice and will continue to pay the full amount. When others complain, simply promise to fix the error and refund the account, but don't actually get around to it unless they complain several times.
Sorry, we sold out
You want to get customers to come to your shop. In adverts and on your website you advertise some 'low end' products at incredibly low prices. When the customer arrives at your shop, you have sold out of the products with the great prices, but offer the customer a product with a higher price tag - for a reduced price.
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